Algorithms that convert direct-style lambda-calculus terms to their equivalent terms in continuation-passing style (CPS) typically introduce so-called “administrative redexes:” useless artifacts of the conversion that must be cleaned up by a subsequent pass over the result to reduce them away. We present a simple, linear-time algorithm for CPS conversion that introduces no administrative redexes. In fact, the output term is a normal form in a reduction system that generalizes the notion of “administrative redexes” to what we call “no-brainer redexes,” that is, redexes whose reduction shrinks the size of the term. We state the theorems which establish the algorithm's desireable properties, along with sketches of the full proofs.